Introduction to Digital Marketing

Digital Marketing Basics
Introduction to Digital Marketing
  • Fast way to understand the basics
  • All-rounded knowledge acquired
  • Run successful marketing campaigns

This one day event is the perfect introductory course for those that want to understand more about modern digital marketing and it's applications for business. The course covers a vast amount of material at introductory level to help build understanding around the basic topics of online marketing.

The course is enhanced by real campaign examples which show how the marketing theory taught can be applied to practical situations.

The main points discussed for every service will be in relation to timelines, investment vs cost measurement, campaign duration and key business milestones.

Caliston Academy

Course contents

1 Social Media Marketing Courses

  • Network Selection
  • Audience Segmentation
  • Paid social

2 Search Engine Optimisation

  • SEO Basics
  • Website structure (semantics)
  • Content marketing

3 Introduction to Digital Marketing

  • Fast way to understand the basics
  • All-rounded knowledge acquired
  • Run successful marketing campaigns

4 Paid Search

  • What is paid search
  • How to structure a campaign
  • Measurement & reporting

Who should attend

Who is this course ideal for:

  • Anyone with interest in marketing
  • Post-graduates trying to decide which area of marketing to specialise in
  • Business owners that do not want to outsource their promotions
  • Marketeers which predominatly deal with offline marketing
  • Business executives
  • Professionals looking to change career path
Caliston Academy

Available dates

Caliston Academy

The instructor

Kostas Alekoglu

Kostas Alekoglu

Managing Director / Founder
Degree International Marketing
Specialisation Online Marketing, Project Management
With a 15 year career across a variety of industry sectors, Kostas adds experience and problem solving skills to the team.

Frequently Asked Questions

How long does it take to build a website?

The answer to this question largely depends on the size of the project but for most medium-sized websites the duration is between 3-6 months.

The total duration of the project also depends on your ability to submit text content and image selection, unless otherwise agreed.

Will my website be optimised for search engines?

In most cases, we can guarantee that our designs and content planning will increase your website's traffic in the short, medium and long-term.

If increasing traffic is very important to you, it is highly recommended to follow up your website launch with an SEO campaign.

Are the results measurable?

Before we start the process, we will produce a benchmark report that measures key performance indicators. This is so we can prove to you, how our design can beat the previous design's performance and increase it.

Attendee details

Advance your career