This one day seminar is the perfect introductory course for those that want to understand Paid Search for practical or theoretical reasons. The course covers a large amount of search marketing theory and practical advice to help build understanding but also skills that can be applied to paid search marketing.
Real-time campaigns will be used as examples which helps with familiarisation of the Google Ads interface.
Paid Search offers great business control but also opportunities for wastage, so we touch on the Holy Grail of Paid Search which is ‘Relevance’.
Paid Search does not require specialist technical knowledge, however there are many tools that can help to save time and enhance results.
1 Social Media Marketing Courses
2 Search Engine Optimisation
Website structure (semantics)
3 Introduction to Digital Marketing
Fast way to understand the basics
All-rounded knowledge acquired
Run successful marketing campaigns
4 Paid Search
What is paid search
How to structure a campaign
Measurement & reporting
Who should attend
Who is this course ideal for:
Anyone with an interest in search-based marketing
Post-graduates seeking specialisation to enter the job market
Business owners that want to run their own campaigns independently
Marketeers with no previous experience in this area
With a 15 year career across a variety of industry sectors, Kostas adds experience and problem solving skills to the team.
Frequently Asked Questions
What’s the difference between PPC & SEO?
Paid Search is represented in the top of Google results as Ads. Every time a user clicks on an ad, the advertiser pays the relevant price per click.
SEO is referring to the optimisation of a website in the 10 organic results that starts below the ads or any Google Maps listings. For more on how to get more traffic through SEO, visit the relevant service on our menu.
How long does it take to see results?
Quite often we see results within 2-4 weeks after launching the campaign. This makes Paid Search the fastest route to market.
Are the results measurable?
Measurable results are at the core of what we do. Whether you are selling a product or service, we are able to measure your return on investment. Not only can we measure total R.O.I., we can also tell you which products or services are profitable online. Using our bespoke agency tools, we optimise the campaign accordingly and maximise your profit.
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