This one day seminar is the perfect introductory course for those that want to understand Paid Search for practical or theoretical reasons. The course covers a large amount of search marketing theory and practical advice to help build understanding but also skills that can be applied to paid search marketing.
Real-time campaigns will be used as examples which helps with familiarisation of the Google Ads interface.
Paid Search offers great business control but also opportunities for wastage, so we touch on the Holy Grail of Paid Search which is ‘Relevance’.
Paid Search does not require specialist technical knowledge, however there are many tools that can help to save time and enhance results.