Introduction to Social Media Marketing

Social Media Marketing Courses

Master social media marketing
Social Media Marketing Courses
  • Network Selection
  • Audience Segmentation
  • Paid social

The seminar lasts one day and it is the perfect introduction for those that want to work in Social Media Marketing. The course covers both theory and practical solutions in a variety of social networks.

A few social networks will be mentioned, however the main focus will remain with Facebook, Instagram, Twitter & LinkedIn. Students are welcome to submit social networks of their choice for discussion.

Social Media Marketing is one of the most challenging marketing practices due to it’s conversational nature, user interaction and viral effect. As social crosses-over a number of existing marketing professions, public relations and copywriting are also briefly mentioned. Whilst social is fun, there are companies dealing with very serious and unpleasant situations.

Dealing with negativity is something that is discussed and highlighted as a core skill of social media communications.

Caliston Academy

Course contents

1 Social Media Marketing Courses

  • Network Selection
  • Audience Segmentation
  • Paid social

2 Search Engine Optimisation

  • SEO Basics
  • Website structure (semantics)
  • Content marketing

3 Introduction to Digital Marketing

  • Fast way to understand the basics
  • All-rounded knowledge acquired
  • Run successful marketing campaigns

4 Paid Search

  • What is paid search
  • How to structure a campaign
  • Measurement & reporting

Who should attend

Who is this course ideal for:

  • Anyone with an interest in social media marketing
  • Post-graduates seeking specialisation to increase chances of hire
  • Business owners that want to run their social
  • Marketeers with no previous experience in this area
  • Business executives
  • Professionals changing career path
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Available dates

Caliston Academy

The instructor

Kostas Alekoglu

Kostas Alekoglu

Managing Director / Founder
Degree International Marketing
Specialisation Online Marketing, Project Management
With a 15 year career across a variety of industry sectors, Kostas adds experience and problem solving skills to the team.

Frequently Asked Questions

How quickly can I see progress with social?

Social media marketing is a very profitable channel that takes 3-9 months to generate significant results if you are starting from the beginning.

For mature accounts with a significant following, you can see the results of our work within 2 months after starting the campaign.

Is social media safe for companies?

Like every other form of advertising, social media marketing has to be set-up correctly, with consideration for the communities the brand interacts with.

An experienced team can ensure to avoid all social media pitfalls and to be on your side in case a reputational issue appears. Extensive monitoring of any brand mentions means we are always aware of what happens and can react instantly to any situation.

Are the results measurable?

We would never advertise on your behalf without being able to measure the result. Having said that, social media marketing cannot be 100% measured. Like any other channel it has some issues in regards on how to it can be absolutely accurate.

However, this has never stopped us from driving successful campaigns for a variety of brands and individuals.

Attendee details

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