The seminar lasts one day and it is the perfect introduction for those that want to work in Social Media Marketing. The course covers both theory and practical solutions in a variety of social networks.
A few social networks will be mentioned, however the main focus will remain with Facebook, Instagram, Twitter & LinkedIn. Students are welcome to submit social networks of their choice for discussion.
Social Media Marketing is one of the most challenging marketing practices due to it’s conversational nature, user interaction and viral effect. As social crosses-over a number of existing marketing professions, public relations and copywriting are also briefly mentioned. Whilst social is fun, there are companies dealing with very serious and unpleasant situations.
Dealing with negativity is something that is discussed and highlighted as a core skill of social media communications.