This one day seminar is the perfect introductory course for those that want to understand more about SEO and how it can contribute to business success. The course covers a large amount of material to help build understanding around basic and intermediate topics for search engine optimisation.
Real campaign examples are used to show how SEO theory can be applied to a website.
The main points discussed for every service will be in relation to timelines, investment vs cost measurement, campaign duration and key business milestones.
Whilst SEO does have a strong technical element, it is not confined to technical people. In fact most people practicing SEO would come from a non-technical marketing background.
In order to make this course approachable we cover various technical aspects in an easy-to-understand way and provide sources for further reading.