Introduction to SEO

Search Engine Optimisation

Learn all the SEO basics
Search Engine Optimisation
  • SEO Basics
  • Website structure (semantics)
  • Content marketing

This one day seminar is the perfect introductory course for those that want to understand more about SEO and how it can contribute to business success. The course covers a large amount of material to help build understanding around basic and intermediate topics for search engine optimisation.

Real campaign examples are used to show how SEO theory can be applied to a website.

The main points discussed for every service will be in relation to timelines, investment vs cost measurement, campaign duration and key business milestones.

Whilst SEO does have a strong technical element, it is not confined to technical people. In fact most people practicing SEO would come from a non-technical marketing background.

In order to make this course approachable we cover various technical aspects in an easy-to-understand way and provide sources for further reading.

Caliston Academy

Course contents

1 Social Media Marketing Courses

  • Network Selection
  • Audience Segmentation
  • Paid social

2 Search Engine Optimisation

  • SEO Basics
  • Website structure (semantics)
  • Content marketing

3 Introduction to Digital Marketing

  • Fast way to understand the basics
  • All-rounded knowledge acquired
  • Run successful marketing campaigns

4 Paid Search

  • What is paid search
  • How to structure a campaign
  • Measurement & reporting

Who should attend

Who is this course ideal for:

  • Anyone with an interest in website promotion
  • Post-graduates seeking marketing specialisation to enter the job market
  • Business owners that want DIY SEO
  • Marketeers which have not been exposed to SEO previously
  • Business executives
  • Professionals looking to change career path
Caliston Academy

Available dates

Caliston Academy

The instructor

Kostas Alekoglu

Kostas Alekoglu

Managing Director / Founder
Degree International Marketing
Specialisation Online Marketing, Project Management
With a 15 year career across a variety of industry sectors, Kostas adds experience and problem solving skills to the team.

Frequently Asked Questions

What’s the difference between SEO & PPC?

SEO is the process of getting a website listed highly in a search engine's search results. The listing is free and so is the traffic generated from this source.

Paid Search is represented in the top of Google results as Google Ads. Every time a user clicks on an ad, the advertiser pays the relevant price per click. It is a much faster but also more expensive form of advertising.

How long does it take to see increases in traffic?

SEO is not an easy form of promotion. Patience is rewarded and results are usually visible within 3-6 months after launching the campaign for new websites. For more established websites results can be visible within 1-2 months.

Can you measure the results?

It is impossible to run a successful campaign without measurable results. The ability to measure the return on investment is critical to ensure stability and secure future investment. ROI can be measured through a variety of tracking tools. We can also analyse which products or services are profitable online. We have developed bespoke in-house agency tools, that help us to predict traffic and enquiries/sales so we can foresee and resolve issues before they negatively influence performance.

Attendee details

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