Every company, brand and service should and needs to be online or digitised … it is 2022 after all! To that end, if you’re interested in being a digital marketer or any other aspect of the online marketing industry, you will need to have a few specific digital skills to stand out and excel.
A comprehensive marketing course will arm students with in-demand digital know-how, skills and expertise. These essential skills are needed to be able to navigate the online landscape in 2022.
In this article, we wanted to go through 10 digital skills that every single aspiring marketer needs to ensure they possess before diving into 2022. So, let’s get cracking!
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An affinity for social media
There are more than 4.5 billion active social media users around the world. The vast majority, 89% to be specific, are most active on their mobile devices. These may be monumental figures but the most staggering is this: the increase to 4.5 billion social media users is an insane 13.2% increase on the previous year.
In order to get involved and thrive in the marketing industry in 2022, or any year in general, you need to understand and be able to use social media effectively. This doesn’t just mean that you are capable of posting a tweet or a Facebook post. It means understanding and spotting relationships between brands, influencers and customers.
You will need to understand the minute differences and intricacies of the various social media platforms to be able to apply your other digital skills.
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Search Engine Marketing (SEM)
81% of users search online before purchasing a product. 70% of these searches are through Google. Search Engine Marketing has been key to the industry for years and it’s not slowing down in 2022.
If you’re interested in getting into marketing, you need to understand how to increase a company’s visibility on a search engine like Google or Bing. You need to understand how paid advertising works and the methods we can use to attract web traffic through targeted search engine results pages.
Online shopping and visits are increasing post-pandemic, so if you want to make yourself attractive to the marketing industry, make sure you know online optimisation, search engines and results page analysis inside out.
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Content Creation/Marketing
When we talk about content creation, we are talking about a variety of things. This includes blog posts, videos, podcasts, graphics, social media updates, listings and so much more.
Marketers have to be able to produce high-quality content just as well as they can market said content. This means you have to become versed in keywords, content optimisation and the tone you need to use to attract consumers and new customers.
On top of that, content is vital in building a brand’s image and a relationship between consumer and brand. Can you use content to inform your marketing strategy?
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Email Marketing
You may be surprised to hear that email marketing remains the best way to obtain and retain leads. This is because email marketing has been tried and tested for years and years and is a deeply personal connection between brands and consumers.
Email is one of the oldest forms of marketing and still holds power in customer acquisition and retention. A fantastic email strategy or regular newsletter can help maintain or run successful online marketing campaigns.
Any aspiring marketer needs to fiddle with email marketing principles until they understand the funnelling system, email formation and optimisation. Why is email marketing such an important digital skill to have? Because people can change their social media and address, but they very rarely update their email.
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Mobile Marketing
98% of the world’s population are using mobile phones, 97% of those are on smartphones. In fact, smartphone traffic now exceeds the traffic we see from desktops, which now sits at 64%. Every aspiring marketer in 2022 has to understand or have an affinity for how users want to consume content on their mobile devices. You have to understand how to present the content efficiently, without buffering and in high-quality.
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Video Maestros
We all know video is king. But, in the digital marketing industry, it is transforming from a form of entertainment into a major social media starting point for conversion.
You need only look at YouTube, Twitch, TikTok and Instagram to see how video has transformed a whole host of popular accounts into wealthy influencers. Aspiring marketers have to maintain a grip on the pulse of social media, memes and conversations. Having this knowledge, focus and ability to understand the online landscape, will help you curate engaging video content.
You also have to remember that the average age of the online user is getting younger and younger. These youthful consumers are far more interested in short video content than any other type of content. Video content is easier to consume than a blog post and can be manufactured to increase social media reach far more easily than simple text copy in a blog post.
At Caliston Academy
To help you achieve your dream of working in the digital marketing industry, Caliston Academy offers a whole host of digital marketing courses.
Our courses will arm you with the knowledge, skills and expertise needed to enter and thrive in a highly-competitive yet rewarding industry.
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